How to explore your market structure and create subsets

The Create subsets page allows you to explore your dataset interactively and, if needed, create different subsets of your markets for analysis.

You can use this step purely for exploration, or to define specific subsets of your data for the analysis later.

When to use this

Use this page when you want to:

• Understand how your markets are structured

• Explore concentration across different segments

• Get an understanding of specific companies, geographies, or product markets

• Create alternative “cuts” of your data for analysis

This step is optional. If you do not need subsets, you can proceed directly to analysis once your data is complete.

Explore your market structure

The page is made up of three main areas:

• Filters (left sidebar)

  

• Sunburst chart (main panel)

  • Market breakdown ( to the right inside the main panel)

1. Use filters to explore your data

On the left sidebar, you will see two sets of filters:

• Companies

• Product markets or Geographic markets (depending on your view)

You can:

• Select or deselect companies

• Select or deselect product or geographic markets

As you adjust filters, the chart updates in real time to reflect your selection.

2. Switch between product and geography views

At the top of the main panel, you can toggle between:

• Product view

• Geography view

This allows you to explore your data from different perspectives:

• In product view, you can filter down by geography to see how product markets vary across regions

• In geography view, you can filter by product to understand geographic distribution

3. Understand the sunburst chart

The main chart visualises your market structure as a hierarchy.

• Inner rings represent higher-level markets

• Outer rings represent more detailed segments

Hover over any segment to see:

• Market size (e.g. volume or revenue)

• Share within its parent category

4. Drill into specific markets

You can click on any segment in the sunburst to explore it further.

When selected:

• A detailed company breakdown appears on the right

• The companies filter highlights only those present in that market

This helps you quickly understand:

• Who the key players are

• How concentrated that specific market is

Click the segment again to deselect.

Create subsets

Subsets allow you to save filtered versions of your dataset for analysis.

Default subset

By default, your dataset includes:

• All companies

• All geographic markets

• All product markets

Create a new subset

To create a subset:

• Apply filters using the sidebar

• Adjust companies, product markets, or geographies as needed

• Save the selection as a new subset

This is useful when you want to analyse:

• A specific region

• A product segment

• A reduced set of competitors

Update or reset filters

• Use the undo icon to reset all filters back to default

  

• Update an existing subset by applying new filters and click on Update subset next to the subset name

  

Access saved subsets

Saved subsets can be accessed via the folder icon next to the subset name.

This allows you to quickly switch between different subsets of your data.

Download your dataset

You also have the option to download the dataset from this page.

What to do next

• If you have created subsets, you can use them in the analysis step

• If not, simply proceed with the default dataset

Once you are ready, move to Analyse markets to run your analysis.